While subscribing to a tender service helps in getting leads for a business regularly, the chances of getting an order are often low. This is because many companies offering similar products or services may be also getting the same enquiry. So to get an order from a new customer, the business may have to reduce their profit margin significantly or even suffer from a loss.
However, if the business gets an exclusive inquiry from a prospective customer, the chances of conversion into a sale are much higher. Though the customer may have checked other prices, the competition is less. One of the best ways of getting exclusive leads is by having a website to showcase the products and/or services being sold.